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Week 8 - MKTG349

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 This is my last week at school at Benedictine University. I am graduating next week and everything is finally coming together. I am excited to have accomplished this goal of graduating. This has been a stressful semester with everything going on in all my other courses. I plan on using Adwords in the future to advertise a product online such as an Ebay post. I will be using it to target a buyer. This has been a great semester of learning Adwords and the functions of Adwords. I am grateful I have learned much this semester and I am now certified in Adwords. This has been a great journey in learning so much that goes into Adwords. I am pursuing to get more certificates to be better equipped in digital marketing.   This week I had taken the Adwords certification with receiving a passing grade of at least a 80% on my exam. I have added my certificate to my LinkedIn profile with my other certificates. I found this semester in this marketing class a pleasure in learning valuable in...
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Week 7 - MKTG349

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            This week I will be attempting to get certified for Google Adwords. Google Adwords isn't rocket science but easy to use if one has general knowledge of the web. The internet is easy to use especially for someone like me that grew up with the internet growing up. The internet is intense that has opened many doors, jobs, and careers for many individuals. The internet is fastly growing with products. It makes the older generation to say that why didn't they come up with the internet in the 70s or 80s that was more open to the public. Civilization is growing rapidly such as technology is growing with civilization making the internet happen with it. Technology has brought things such as Google Adwords, Shopify, Wordpress and many other programs for one to advertise online for others around the nation or world depending where one is willing to ship.             The certification for Google Adwords is free. The w...
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Week 6 - MKTG349

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 Last week I was talking about Adwords Campaigns and Strategies on using this program on this website. This week I will be focusing on Ad extensions.Ad extensions are sub category links that pop up below the Ad in different sections of the website being promoted.One can ad Site link extensions to Ads in Adwords by clicking the box and having it checked to enable this site links. One can then add what site links to add in the ad manually.Call out extensions are not clickable but can be used to on the ad to promote and grab the readers attention.   Another type of extension is n Ad extension. This extension is usually the 2nd line from the top. This line will provide the link to where the ad directs to on the website. Once one clicks on the Ad the ad will direct to the website but navigate one through another link as this link records the clicks and views of the Ad that have accessed the website. There is a page on the progrma that shows the clicks, impressions, and click per ra...
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Week 5 - MKTG349

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            This weeks focus is on one keywords on Adwords. One should use specific keywords to ones product. This should be well centered and focused on the product being advertised. One can use Adwords Planner to get ideas for Keywords. This saves one the brain power and exhaustion of thinking of ideas for keywords. I wouldn't totally rely on this but this is also a great starter to come up with ideas using the Key Planner on Adwords. One will get data on what keywords are being searched monthly. This will make ones life easier. Another thing is it will give one the advantage of seeing what is being Googled monthly on average and the price the click will be going for on Adwords.Google Adwords gives campaigns for ads.           One of the chapters in the book that is mentioned in my previous blogs is that Google Adwords gives campaigns for ones ads. This chapter talks more about strategies on using campaigns in this secti...
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Week 4 - MKTG349

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 Adwords is pretty simple topic to go through. Google gives one a course to take before taking a certification. The course is divided in sections and time is added next to it as an estimate of how long each section is going to take about on average. Google makes it easy for one to get this accomplished. This makes everything easy for one to get a certificate. The certificate exam is made up of 50 questions. Those 50 questions are pretty difficult if one doesn't study for it. One should take ones time and divide and conquer each section each week to complete studying for the exam. It is a fast pace course for only 8 weeks. This makes it a bit difficult for one to be juggling coursework and ones outside life outside the college. One only needs an 80% to pass the exam to get the certificate. I scored 7/50 on my practice exam without studying for the Adwords exam.  Monitoring Adwords is pretty simple. Once one opens up the program on the website it shows one the clicks and click t...
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Week 3 - MKTG349

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 What is Adwords? Adwords is a tool to create ads. This is why Googles stocks is worth so much. It sometimes simplifies life better. IT gives attention to the companies that are investing in the market and using the market to advertise their brand and product or service. Adwords can work two ways or even 3 ways. If one invests $10, one can make either around $20 or $5 or even $10 from this advertisement. It is essential to market ones product or service to make an extra revenue. This can go different ways depending on how ones business is structured that makes rely on the search engine. Its all depends on return on investment. It depends on what is being moved around but the simple thing is that Adword works every time to advertise ones website. Adwords will either work with pictures on Google or just words depending what that one business is producing in the mix. In this blog post I will post a picture of what info in being inputted on the Google Adwords to make an ad.  Adwor...
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Week 2 - MKTG349

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 Things change time from time in digital marketing. Everything is always changing in the internet. Google changes its search engine image about every month or more. Other search engines do similar things like google as in changing the search engine image. Digital marketing will always be a market that be revolves in changes. The way ads on Google change over time has grown given a better image over time to look better on a search engine.   This week one will be reading Casa Marketing website about digital marketing.  One will be looking into ad words account in advertising on Google. Google gives one all the tools one needs to search engine marketing. The website shows one step by step to setting up an ad on Google. Google has updated since the website of Casa Marketing has not been updated yet. A link will be posted below if one needs to check it out to see more clearer instructions. The instructions are pretty simple. The way one works is Adwords is a paid program that ...
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