Week 5 - MKTG349

         This weeks focus is on one keywords on Adwords. One should use specific keywords to ones product. This should be well centered and focused on the product being advertised. One can use Adwords Planner to get ideas for Keywords. This saves one the brain power and exhaustion of thinking of ideas for keywords. I wouldn't totally rely on this but this is also a great starter to come up with ideas using the Key Planner on Adwords. One will get data on what keywords are being searched monthly. This will make ones life easier. Another thing is it will give one the advantage of seeing what is being Googled monthly on average and the price the click will be going for on Adwords.Google Adwords gives campaigns for ads.

        One of the chapters in the book that is mentioned in my previous blogs is that Google Adwords gives campaigns for ones ads. This chapter talks more about strategies on using campaigns in this section. The way one uses campaigns is by Adwords giving suggestions on keywords to use in ones campaigns. This way one has less thinking of looking for keywords to apply to ones ad. This will help one by now just picking and choosing what words to use in this ad of choice. There are many strategies in doing a campaign and one should should to use new opportunities to do this to improve the ad in clicks and impressions. Return in Investment should be positive if one does these things to improve the ad through Adwords.