Week 4 - MKTG349

 Adwords is pretty simple topic to go through. Google gives one a course to take before taking a certification. The course is divided in sections and time is added next to it as an estimate of how long each section is going to take about on average. Google makes it easy for one to get this accomplished. This makes everything easy for one to get a certificate. The certificate exam is made up of 50 questions. Those 50 questions are pretty difficult if one doesn't study for it. One should take ones time and divide and conquer each section each week to complete studying for the exam. It is a fast pace course for only 8 weeks. This makes it a bit difficult for one to be juggling coursework and ones outside life outside the college. One only needs an 80% to pass the exam to get the certificate. I scored 7/50 on my practice exam without studying for the Adwords exam. 

Monitoring Adwords is pretty simple. Once one opens up the program on the website it shows one the clicks and click through rate. One can simply monitor the whole performance of Adwords directly on the same program that Google provides on the website. It is simple to advertise items. It builds progression for one if ones item is on Google for a long period of time. If the item is advertised for a long period of time then that will be really costly. If the advertising is very costly then ones return on investment will either be very positive or negative. It will be most likely more positive in return on investment if ones item is advertised for a longer period of time.