Week 6 - MKTG349

 Last week I was talking about Adwords Campaigns and Strategies on using this program on this website. This week I will be focusing on Ad extensions.Ad extensions are sub category links that pop up below the Ad in different sections of the website being promoted.One can ad Site link extensions to Ads in Adwords by clicking the box and having it checked to enable this site links. One can then add what site links to add in the ad manually.Call out extensions are not clickable but can be used to on the ad to promote and grab the readers attention.

 

Another type of extension is n Ad extension. This extension is usually the 2nd line from the top. This line will provide the link to where the ad directs to on the website. Once one clicks on the Ad the ad will direct to the website but navigate one through another link as this link records the clicks and views of the Ad that have accessed the website. There is a page on the progrma that shows the clicks, impressions, and click per rate of the ad on Adwords. Adwords is pretty helpful when one is struggling to sell a product to get it out there on the market. One needs the advertisement to grow as a business to get the support to have a good return on investment in this business. Ad extensions are pretty simple to follow. It isnt rocket science and is easy to learn to locate everything for the ad. I ensure you that Adwords is pretty simple to use and Google has made it easier for one to use to create Ads on Google.